Founded in Paris, France, the S.E.L.L (Syndicat des Éditeurs de Logiciels de Loisirs) has played a pivotal role in the gaming industry since its inception, aiming to promote and defend the interests of national video game and leisure software publishers. Over the years, it has evolved to address the changing landscape of interactive entertainment, marking significant milestones such as the establishment of industry standards and advocacy for intellectual property rights.

Key figures within the association include influential founders and board members who have spearheaded initiatives to enhance the visibility and viability of the gaming sector. Notable projects include the organization of the annual Paris Games Week, which showcases the latest in gaming innovation and fosters community engagement.

The S.E.L.L has significantly influenced the gaming industry by advocating for policy changes that benefit publishers, such as improved copyright protections and fair trade practices. Their partnerships with governmental bodies and industry stakeholders have led to a more robust regulatory framework for the sector.

The core mission of the S.E.L.L is to support and promote the interests of its members while contributing to the growth and sustainability of the gaming industry. The association focuses on various sectors, including video game publishing, digital distribution, and interactive entertainment.

With a diverse membership base comprising over 100 publishers, the S.E.L.L offers different types of memberships tailored to the needs of small, medium, and large enterprises. The association has received numerous awards and recognitions for its contributions to the industry, underscoring its commitment to excellence and advocacy in the gaming landscape.