New Media Manitoba (NMM) was established in 2005 with the goal of fostering the growth and development of the digital media sector in Manitoba. Over the years, it has evolved to become a pivotal organization in the gaming and interactive media landscape, supporting local talent and promoting industry collaboration. Key figures in the association include its founding members and current executives, who have spearheaded initiatives such as the Manitoba Game Jam and various training programs aimed at skill development.

NMM has significantly influenced the gaming industry by advocating for policy changes that support digital media, facilitating partnerships between creators and businesses, and promoting the province as a hub for innovation. The association focuses on enhancing the digital media ecosystem, with a core mission to support and promote the interests of its members in the gaming, film, and interactive sectors.

With a diverse membership base that includes independent developers, studios, and educational institutions, NMM boasts over 200 members. The association has received numerous awards and recognitions for its contributions to the industry, including accolades for its community engagement and support of emerging talent.