Founded in Castello d'Argile, Italy, IVIPRO emerged with the goal of enhancing the production of video games set in Italy, while also mapping the country's rich cultural heritage through a gaming lens. Over the years, the association has evolved to become a pivotal player in promoting Italy as a prime location for game development, achieving significant milestones in both local and international collaborations.

Key figures within IVIPRO include its founders and current executives, who have spearheaded various initiatives aimed at fostering partnerships between game developers and cultural institutions. Notable projects include the "Cultural Mapping Initiative," which identifies and promotes locations in Italy that are ideal for video game settings, and advocacy efforts to integrate Italian culture into gaming narratives.

IVIPRO has significantly influenced the gaming industry by advocating for policy changes that support local game developers and by establishing partnerships with educational institutions to enhance game design curricula. Their efforts have led to increased visibility for Italian games on the global stage.

The association's core mission focuses on promoting video game knowledge, supporting local developers, and showcasing Italy's cultural heritage through interactive media. IVIPRO contributes to various sectors within gaming, including educational games, cultural tourism, and location-based gaming.

With a diverse membership base that includes game developers, cultural organizations, and academic institutions, IVIPRO boasts a growing number of members dedicated to advancing the industry. The association has received several awards and recognitions for its contributions, including accolades for its innovative projects and its role in promoting Italy as a vibrant hub for video game development.