The Interactive Games & Entertainment Association (IGEA) was established to represent the interests of the video games industry in Australia and New Zealand. Since its founding, IGEA has achieved significant milestones, including the establishment of industry standards and the promotion of video games as a legitimate form of entertainment and cultural expression. Over time, the association has evolved to address emerging challenges and opportunities within the gaming landscape.

Key personnel within IGEA include influential figures such as the CEO and board members who have spearheaded initiatives to advocate for the industry. Notable projects include the development of educational programs and partnerships with government bodies to promote responsible gaming and innovation.

IGEA has significantly influenced the gaming industry by advocating for policy changes that support local developers and by fostering partnerships that enhance the industry's growth. Their efforts have led to increased recognition of video games as a vital sector within the broader entertainment industry.

The core mission of IGEA is to ensure a thriving and sustainable gaming industry while promoting the positive impacts of video games in areas such as education, health, and creativity. The association focuses on industry contributions, best practices, and the promotion of a diverse gaming culture.

IGEA boasts a diverse membership base, including developers, publishers, and other stakeholders, with various membership types catering to different sectors. The association has received numerous awards and recognitions for its advocacy work, highlighting its commitment to fostering a vibrant gaming community in the region.