In SpongeBob Moves In, players build and customize their own version of Bikini Bottom, moving SpongeBob into his iconic pineapple house and managing various tasks, including working at the Krusty Krab. The game features a blend of city-building mechanics and character interactions, allowing players to unlock new characters, buildings, and decorations as they progress.

The storyline of SpongeBob Moves In begins with SpongeBob's arrival in Bikini Bottom, where players help him establish his life and career while interacting with beloved characters from the series. Players embark on quests to make these characters happy and expand their underwater city.

SpongeBob Moves In stands out with its unique integration of original animated shorts that provide backstory for characters and locations, as well as voice acting from the show's original cast, enhancing the authenticity of the gaming experience.